About the Client

Wrap is a Digital Marketing platform allowing brands to distribute content in a different and cool way that’s 100% mobile-focused, called “wraps”. Brands using Wrap’s platform can create, design, manage and distribute their content directly from an online too generating impactful communications.

The Challenge

After a few years of technical “paralysis” and losing almost its entire Engineer team, Wrap needed to re-launch their platform, renew it and add new features clients had been demanding for.

The Solution

Digital Beings set up an engineering team to extend Wrap’s staff and quickly took control of the existing architecture and new features. Although the stack was a bit messy, the team was able to deliver stuff within the first month while, at the same time, kept providing support to existing clients.

Key Achievement

  • The team collaborated with Wrap’s Head of Engineering to gain a full understanding of the existing tech architecture composed of several parts.
  • Following an Agile methodology, the team was able to take ownership of the “stand-by” backlog and deliver features clients had been demanding for a long time.
  • Creation of customized campaigns for large brands like Halls and British Telecom under a challenging time to market.
  • Technical leadership and consultancy for improving the platform overall from the creation of the digital pieces all the way to the distribution mechanisms.