About the Client
EfectON is a new brand of Credikot, a leader company in the financial services space. With many years in the market, Credikot’s business was mainly focused on the traditional channels and they had no digital presence. To keep up with the new trends in the market, and given the launch of new players whose main focus was the digital space, Credikot had to launch their own digital solution to fulfill the new needs of their prospective clients.
The main challenge was to find a perfect balance between an easy process for regular users with several checks that need to be completed in the background to screen each person and determine their ability to pay for their credit. The more complex the process, the more abandonment rate the site would have, resulting in lost sales.
We created a clean user experience that guides the person throughout the process requiring a minimum set of data to check their financial profile. The system allows two scenarios: (1) Get money with a 100% online loan, no need of personal interaction and including digital signature online. (2) Access to higher amounts requiring an in-person signature.