Designed a clean UX/UI that guides applicants through the information the assessment needs.
Lending
Simplifying a loan application without losing the checks
As EfectON's registration process grew more complex, more applicants abandoned it. We designed a clean UX/UI that asks only for the information the loan assessment needs, with two paths: a fully online loan signed digitally, and an in-person signature for larger amounts.
The challenge
Online lending depends on the application form. EfectON had to collect enough information to assess each applicant responsibly while keeping the flow simple enough that people would finish it. Getting that balance right takes UX specialists who understand both product design and the checks behind a credit decision, and a design that supports both digital and in-person signing.
The starting point
As EfectON's registration process grew more complex, more applicants abandoned it. The design had to balance a straightforward journey with the background checks needed to assess repayment capacity.
What we did
Kept the data requested focused on what the loan assessment required.
Designed a fully online loan path, completed without meeting in person and signed digitally.
Designed a second path for larger loan amounts, with an in-person signature.
Retail
Touchscreen software that recommends products in store
We built the software for Arduino-based touchscreen kiosks used in supermarkets and trade fairs. Visitors chose options on screen and got product recommendations, with experiences for wine, cheese and tools, plus versions without a specific product category.
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